Max Fashion Brings Seasonal Style to the Forefront With its Winter Sale

 As the years comes to a close, there’s no better time to refresh your wardrobe and indulge in some retail therapy with your loved ones. Max Fashion, the region’s leading value fashion brand, invites you to celebrate the season with its Winter sale. With discounts ranging from 25% to 70% in the UAE, it’s a shopping event you won’t want to miss.

This year’s winter collection brings together style, comfort, and practicality, offering versatile pieces designed for the rhythm of everyday life. Whether you’re layering up for cooler mornings or dressing down for relaxed evenings, the range includes everything from soft knitwear and smart outerwear to laid-back denim and festive essentials.

Shoppers can explore curated options across women’s, men’s, and kidswear, along with footwear and accessories, all marked by Max Fashion’s signature blend of accessible pricing and trend-driven design. From functional basics to elevated seasonal statements, the sale is thoughtfully designed to meet the needs of every member of the family.

The Winter Sale is already in full swing, both in stores and online at https://www.maxfashion.com, offering a perfect opportunity to shop smart, layer well, and step into the new year with style.

ATLANTIS, THE PALM WELCOMES 2026 WITH GLOBAL POP ICONS, MAROON 5, HEADLINING DUBAI’S LEGENDARY NEW YEAR’S EVE GALA

 They are one of the world’s biggest bands with hundreds of millions of records sold and a fan base across the globe, and, for one night only, Maroon 5 took to the stage at Atlantis, The Palm’s iconic New Year’s Eve Gala Dinner. Ringing in 2026 in unforgettable style, the renowned band captivated guests with their most celebrated hits on the biggest night of the year.

Famed for their high-energy performances and record-breaking singles, Maroon 5 had the crowd on their feet as they delivered hits including “One More Night”, “Sugar”, “Animals” and “Moves Like Jagger”, among many others. Frontman Adam Levine captivated guests throughout the night with his unmistakable stage presence and rockstar charisma.

 In signature Atlantis Dubai style, the night sky erupted in a spectacular fireworks display, stretching from Atlantis, The Palm to the world’s most ultra-luxury experiential resort, Atlantis The Royal, leaving guests in awe as they watched the show unfold.

 More than 4000 guests, including hotel residents and Dubai residents, gathered for the city’s most glamorous celebration. They were greeted by the sounds of a 30-piece live band, setting an unforgettable tone from the moment they arrived. Guests enjoyed a refined selection of welcome beverages and canapés, with free-flowing bubbly throughout the evening. The elegant buffet featured an exceptional spread of lobster, caviar and sushi, alongside vibrant live cooking stations and an exquisite selection of handcrafted desserts and delicate petit fours.

 Guests seeking an ultra-enhanced VIP experience were able to secure one of the sold-out Signature Sky Suites. Positioned in an elevated section of the venue, these highly sought-after suites offered the ultimate gala experience including an exclusive meet-and-greet with Maroon 5, a dedicated chef, butler and bartender, a curated dining journey from the resort’s most celebrated restaurants and an exclusive selection of premium beverages.

The Future Has Landed! FIX Surprises Fans with Two New Flavour Creations

FIX Dessert Chocolatier has introduced not one, but two brand-new dessert bars: ‘Honey I’m Comb’ and ‘Jam or Go Nuts.’ Bringing these nostalgic flavours from the past to the Museum of the Future, FIX’s latest pop-up in collaboration with Careem brings sweet memories to the present tense.

A love letter to the lunchbox classic, ‘Jam or Go Nuts’ is a new take on the nostalgic PB&J sandwich. Warm, crunchy peanut butter, a perfectly jammy centre and that comforting signature blondie chocolate finish offers the sweet, uncomplicated taste of childhood. For an equally addictive bite, ‘Honey I’m Comb’ offers indulgence and refinement – combining a silky, airy mousse that melts in the mouth with a caramelised honeycomb snap. 

The new creations debuted at FIX’s latest pop-up at Museum of the Future, running from January 2 – 11. Jam-packed with fun activations, visitors can discover a friendly Robo Dog and futuristic photo booths. There’s even a laser heist that challenges guests to reach the new edition FIX dessert bars for a chance to win exclusive merch.

Sarah Hamouda, Co-Founder of FIX Dessert Chocolatier commented: “Every one of our desert bars draws from a memory. This time around, we were thinking about our childhood favourites and torn between two different nostalgic desserts. At FIX, we’re all about layering textures and flavours, so we thought, why choose just one? And where better to showcase our latest innovations than at Museum of the Future? It’s amazing to have joined forces with this iconic institution in Dubai as we continue revolutionising chocolate, one bite at a time”

“Supporting home-grown success stories is at the core of Careem’s mission. As the exclusive delivery partner for FIX, we are proud to support their incredible growth and navigate the immense demand for their viral creations. Co-hosting this activation at the Museum of the Future is a celebration of that shared success, and we look forward to bringing these nostalgic new flavours exclusively to our customers’ doorsteps from January 12. Ordering a FIX bar has become something of a competitive sport in this city, and we are ready to power the game. We advise everyone to have their apps open early, because if history is any guide, these bars won’t wait around for anyone,” said Bassel Alnahlaoui, Careem Chief Business Officer.

Known for its innovative flavours, the brand behind ‘The Original Dubai Chocolate’ has reached cult status amongst a growing, global fanbase. ‘Honey I’m Comb’ and ‘Jam or Go Nuts’ will be exclusively available through Careem beginning January 12. Each hand-crafted dessert bar is priced at AED 68.25 with two drops daily at 2pm and 5pm in Dubai and Abu Dhabi.